James Gaskell

James Gaskell

With over a decade in consultative selling to customers of all sizes and requirements, James brings a customer success led mindset to selling in the public sector. He also has extensive experience in cyber security, cloud migration and optimisation, ISP and CCaaS.

Posts by James Gaskell
What Customers Really Say About Five9 (The Good, Bad, and Ugly)
This is an image of agents working in a contact centre.
Contact & CX Five9

What Customers Really Say About Five9 (The Good, Bad, and Ugly)

What do real customers say about Five9? Discover the good, bad, and ugly of Five9 reviews — and whether it’s the right CCaaS fit for your business.

Jul 16 2025
James Gaskell
by James Gaskell
The “Agent Adoption Problem”: Why Teams Resist CCaaS and How to Fix It
This is an image of a frustrated call centre agent holding his head in his hand.
Potential Problem Contact & CX

The “Agent Adoption Problem”: Why Teams Resist CCaaS and How to Fix It

Why do agents resist CCaaS — and how can SMBs fix adoption issues? Discover the hidden costs of poor uptake and strategies to win staff buy-in.

May 28 2025
James Gaskell
by James Gaskell
Microsoft Teams vs. CCaaS: Which Is Better for Customer Service?
Microsoft Teams vs. CCaaS: Which Is Better for Customer Service?
Comparison Contact & CX

Microsoft Teams vs. CCaaS: Which Is Better for Customer Service?

Is Microsoft Teams enough for customer service? Discover when to stick, when to switch, and how CCaaS can help SMBs scale smarter.

Apr 14 2025
James Gaskell
by James Gaskell
AI vs. Human Support: When Should You Let Customers Help Themselves?
This is an image of call centre agents working
AI Comparison

AI vs. Human Support: When Should You Let Customers Help Themselves?

When should AI handle support, and when do humans step in? Learn how to balance automation with empathy in your CX strategy.

Apr 11 2025
James Gaskell
by James Gaskell